BA3040 Market Research
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- Graduate Programs
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- MA in Global Communications
- MSc in Human Rights and Data Science
- MA in International Affairs
- MA in International Affairs, Conflict Resolution, and Civil Society Development
- MSc in International Management
- MSc in Strategic Brand Management
- Find Your Thesis Advisor
- Previous Programs
- Cultural Program
- Faculty
- Summer School
- Research Centers
- The Center for Critical Democracy Studies
- The Center for Writers and Translators
- The George and Irina Schaeffer Center for the Study of Genocide, Human Rights and Conflict Prevention
- The Joy and Edward Frieman Environmental Science Center
- The Center for Media, Communication & Global Change
- Departments
- Academic Resources
- Academic Affairs
- Academic Calendar
- Academic Resource Center
- Library
- Registrar's Office
- Teaching and Learning Center
- Employer Network
- Accessibility & Accommodation Services
- Quai D'Orsay Learning Commons
- Paris as Classroom
- ACE Center
- Admissions
- Student Life
- Campus
- Student Leadership & Involvement
- Paris
- Support Services
- Health & Well-being
- Digital Student Handbook
- News
- Events
- AUP Giving
- Housing Offer for 2024-2025
- Housing | Spring 2024
- IRIS Project
- IT Services
- Alumni
- About AUP
- History of AUP
- Mission & Core Values
- Vision and Leadership
- AUP Recognition
- Alumni Success
- Campus Development
- Arts at AUP
- Policies & Guidelines
- Academics
- Undergraduate
- Graduate Programs
- MA in Diplomacy and International Law
- MA in Global Communications
- MSc in Human Rights and Data Science
- MA in International Affairs
- MA in International Affairs, Conflict Resolution, and Civil Society Development
- MSc in International Management
- MSc in Strategic Brand Management
- Find Your Thesis Advisor
- Previous Programs
- Cultural Program
- Faculty
- Summer School
- Research Centers
- The Center for Critical Democracy Studies
- The Center for Writers and Translators
- The George and Irina Schaeffer Center for the Study of Genocide, Human Rights and Conflict Prevention
- The Joy and Edward Frieman Environmental Science Center
- The Center for Media, Communication & Global Change
- Departments
- Academic Resources
- Academic Affairs
- Academic Calendar
- Academic Resource Center
- Library
- Registrar's Office
- Teaching and Learning Center
- Employer Network
- Accessibility & Accommodation Services
- Quai D'Orsay Learning Commons
- Paris as Classroom
- ACE Center
- Admissions
- Student Life
- Campus
- Student Leadership & Involvement
- Paris
- Support Services
- Health & Well-being
- Digital Student Handbook
- News
- Events
- AUP Giving
- Housing Offer for 2024-2025
- Housing | Spring 2024
- IRIS Project
- IT Services
- Alumni
BA3040 Market Research
BA3040 Market Research
Market Research is essential to any student of Marketing. This course offers a comprehensive, applied approach to understanding and designing market research. The course methodology balances the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques to help students become more familiar with the discipline and be able to understand research methods and design, and to be able implement their own research projects.
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