BA2050 Creativity And Innovation Management

The course introduces the foundations of managing creativity and innovation. The readings and discussion will focus on the concepts and frameworks for analysing how firms create, commercialize and capture value from innovative products and services. The aim of this course is to provide a solid grounding to students interested in managing creativity and the various aspects of the innovation process within organizations. The course is divided into two parts. The first part focuses mainly on the creativity process around three themes: What is creativity? How can creativity be stimulated? How can creative ideas be translated to innovative products and business strategies? Based on major theories in the field, we discuss whether monetary rewards enhance or undermine creativity, how multitasking or working under time pressure affects creativity, what tools we can provide to stimulate creativity, and the challenges that arise when implementing creative ideas in organizations. The second part of the course examines the organizational issues involved in innovating and in implementing innovations. These issues include management of teams and partnerships, learning within and across projects, the manager's role in funding, directing, and killing innovation projects, technological entrepreneurship, and resistance to innovation.

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