BA3021 Start Up: New Business Feasibility

This course takes students step by step through the practical core of entrepreneurship. Students learn design thinking, how to identify a problem or void in the marketplace, and then build a business to solve it. By creating a customer-driven feasibility study students acquire the knowledge necessary to analyze a business idea. Students will develop market research to evaluate customer and business needs. Students gain a practical tool set that will allow them to look at their next entrepreneurial endeavor objectively.

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