"Laughing at the Macabre: The Relationship Between Humor and Fear Appeals in Marketing Messages", by AUP’s IBA professor Robert Earhart
MAIN MENU
Close
- About AUP
- History of AUP
- Mission & Core Values
- Vision and Leadership
- AUP Recognition
- Alumni Success
- Campus Development
- Arts at AUP
- Policies & Guidelines
- Academics
- Undergraduate
- Graduate Programs
- MA in Diplomacy and International Law
- MA in Global Communications
- MSc in Human Rights and Data Science
- MA in International Affairs
- MA in International Affairs, Conflict Resolution, and Civil Society Development
- MSc in International Management
- MSc in Strategic Brand Management
- Find Your Thesis Advisor
- Previous Programs
- Cultural Program
- Faculty
- Summer School
- Research Centers
- The Center for Critical Democracy Studies
- The Center for Writers and Translators
- The George and Irina Schaeffer Center for the Study of Genocide, Human Rights and Conflict Prevention
- The Joy and Edward Frieman Environmental Science Center
- The Center for Media, Communication & Global Change
- Departments
- Academic Resources
- Academic Affairs
- Academic Calendar
- Academic Resource Center
- Library
- Registrar's Office
- Teaching and Learning Center
- Employer Network
- Accessibility & Accommodation Services
- Quai D'Orsay Learning Commons
- Paris as Classroom
- ACE Center
- Admissions
- Student Life
- Campus
- Student Leadership & Involvement
- Paris
- Support Services
- Student Development Help Desk
- Student Accounting Services
- Student Immigration Services
- Student Grievance Procedure
- Diversity and Inclusion
- Health & Well-being
- Digital Student Handbook
- News
- Events
- AUP Giving
- Housing Offer for 2024-2025
- Housing | Spring 2024
- IRIS Project
- IT Services
- Alumni
- About AUP
- History of AUP
- Mission & Core Values
- Vision and Leadership
- AUP Recognition
- Alumni Success
- Campus Development
- Arts at AUP
- Policies & Guidelines
- Academics
- Undergraduate
- Graduate Programs
- MA in Diplomacy and International Law
- MA in Global Communications
- MSc in Human Rights and Data Science
- MA in International Affairs
- MA in International Affairs, Conflict Resolution, and Civil Society Development
- MSc in International Management
- MSc in Strategic Brand Management
- Find Your Thesis Advisor
- Previous Programs
- Cultural Program
- Faculty
- Summer School
- Research Centers
- The Center for Critical Democracy Studies
- The Center for Writers and Translators
- The George and Irina Schaeffer Center for the Study of Genocide, Human Rights and Conflict Prevention
- The Joy and Edward Frieman Environmental Science Center
- The Center for Media, Communication & Global Change
- Departments
- Academic Resources
- Academic Affairs
- Academic Calendar
- Academic Resource Center
- Library
- Registrar's Office
- Teaching and Learning Center
- Employer Network
- Accessibility & Accommodation Services
- Quai D'Orsay Learning Commons
- Paris as Classroom
- ACE Center
- Admissions
- Student Life
- Campus
- Student Leadership & Involvement
- Paris
- Support Services
- Student Development Help Desk
- Student Accounting Services
- Student Immigration Services
- Student Grievance Procedure
- Diversity and Inclusion
- Health & Well-being
- Digital Student Handbook
- News
- Events
- AUP Giving
- Housing Offer for 2024-2025
- Housing | Spring 2024
- IRIS Project
- IT Services
- Alumni
The american university of Paris
Apply
AUP students by the Seine.
"Laughing at the Macabre: The Relationship Between Humor and Fear Appeals in Marketing Messages", by AUP’s IBA professor Robert Earhart
University Room: David T. McGovern Grand Salon (C-104)
Monday, December 14, 2015 - 14:30 to 16:30
"Laughing at the Macabre: The Relationship Between Humor and Fear Appeals in Marketing Messages", lecture by AUP’s IBA professor Robert Earhart.
A two-hour seminar on how humor and horror can crossover in general public discourse and in marketing messages. We will start with the case of the film Silence of the Lambs (Demme, 1991) and the comedy memes that emerged from the horror genre. We will then look at how humor and horror is closely related in a marketing and advertising context.