Iceland: Place Branding

Led by Professor Charles Talcott

CM5022 Place Branding

Experience and explore Iceland’s unique approach to promoting environmental and cultural sustainability. Strap on steel crampons for a lecture walk on a glacier, take a dip in the Sky Lagoon and scan the night skies for the Northern lights. Undertake field research in one of the most successfully promoted destinations in recent years, meeting with local brand managers, place influencers and cultural researchers. In this exceptional and highly unlikely ‘tourist’ destination of ‘fire & ice,’ conduct ethnographic and communications field research in the globalized-market-driven ‘promotional culture’ that is fast transforming “Iceland”, especially as it impacts local customs, habits and traditions and Iceland’s shared sense of place and nation. Come to understand how citizens, tourists, activists and academics ‘communicate with nature’ while interrogating the contemporary marketing, branding and ‘public diplomacy’ process of place & destination branding.

Trip cost: €1,995
Includes round-trip transportation to the destination, hotel accommodations with breakfast, a group meal, local visits, professors’ trip costs, and VAT

Last day to register/cancel: January 19, 2025 • Late cancelation fee: Full cost of the trip
Payment for study trips must be made no later than January 31 for the Spring 2025 semester. Any concerns in this regard should be addressed to the Cultural Program Office and Student Accounting Services.