BA4050 Business Integration Capstone

Teams of student-managers compete in a complex international business simulation designed to allow them to demonstrate mastery of department-level, major and discipline specific learning objectives. The teams operate a company in the international athletic footwear industry. Using a hands-on experiential approach, teams make strategic management, marketing, human resources, operations, facilities, finance, and corporate social responsibility decisions over ten fiscal years. Students are evaluated on their company’s performance, but also on written individual and group analyses of the simulation and on a final comprehensive exam. Please note this course has a fee.

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