BA4045 International Marketing Seminar

The course introduces students to advanced-level marketing concepts in their use in strategic and professional contexts to prepare students for graduate-level academic and professional work in the field of marketing. The course focuses on analytical, qualitative, and strategic approaches to ethical decision making and effective problem-solving, asking students to reflect upon the field of marketing from a variety of professional, critical and ethical perspectives. The course is case-driven, with background given on advanced marketing topics through lectures, discussions, and written reports. The course culminates with a final portfolio project relevant to each student’s personal, academic, and professional goals presented to program faculty and industry professionals. This course is intended as a capstone course for Marketing majors as their final course in the program sequence, as well as for Marketing minors and other Economics & Management Majors. It leverages all the subject areas studied in the marketing program and it is highly recommended that students complete their required relevant courses before enrolling in the class.

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