Evelyn Odonkor

Born in Ghana, Professor Odonkor joined The American University of Paris in 2016. She acquired her bachelor’s degree in business at the University of Washington, and her MBA at Seattle University. Professor Odonkor held multiple management positions in various industries before leaving the United States to France where she began her doctorate. Her doctoral thesis was a cross-cultural analysis of the influence of values on advertising messages targeting children in France, Ghana and the United States. During this period, she was a lecturer at the Université Paris-Dauphine, where she taught various business courses. She was also the head of international relations and student exchange for one of the university’s most prestigious programs in banking, and finance. Professor Odonkor’s research interest is varied.  She has a strong interest in cross-cultural issues in consumer behavior and management. Her work expands from the role of children in society and how it affects advertising messages to how consumers express “the self” through the acquisition of mobile phones. She also has a strong interest in Cuba, where she has studied the magic of marketing when advertising is illegal and the deep rooted meanings behind the acquisition of mobile devices.