Stockholm Scandinavian Branding Study Trip

CM5002 Brands and Belief
BA/CM5049 Issues in Contemporary Brand Management

Engage in meetings with major corporations in Stockholm who have revolutionized global
digital branding like Spotify and H&M. Visit the Brehns School of Communications whose
Dean is an AUP alumna and work with students on common branding projects and
understand the Swedish approach to postmodern branding.

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Led by Professors Waddick Doyle & Evelyn Odonkor
Trip cost: 995€
(includes round-trip air transportation, hotel accommodations with breakfast, on-site transportation,
entrance fees, guided visits, professors’ trip costs, and VAT)

Last day to register/cancel: September 11 • Late cancelation fee: 995€
Payment for study trips must be made no later than September 23 for the Fall 2022 semester.
Any concerns in this regard should be addressed to the Cultural Program & Student Accounting Services.